Hello,
My name is Chuck LoCascio, I'm a designer who partners with startups in the San Francisco Bay Area. I'm known for crafting bespoke demo-ready prototypes, visual identities, and user experience designs.
I'm focused on helping early stage startups pitch to VC's with a compelling demo in order to raise equity and scale. Because I love helping startups grow and overcome obsctacles to scale, I root for the underdog always.
2025
SUMMARY
Power Quality is a $200B problem for U.S. Industries including Semiconductors and Advanced Manufacturing. With continuous waveform monitoring and AI-driven root-cause analysis, EQ Sight puts facility managers in control. Instead of reacting, they can predict, prevent, and protect—turning power quality into a strategic advantage.
ROLE
Design Lead
SKILLS
+User Experience
+Visual Design
+Prototyping
+Visual Identity
+Product Strategy
TEAM
+Myself
+1 Founder
+1 Software Lead
+1 Data Scientist
2024
Lead Designer on Advisor Center Platform. Launched Notifications, Saving, and Polls increasing client engagement by 34%.
Notifications
Saving
Polls
SUMMARY
How can we improve engagement by creating a poll where Financial Advisors can vote, get real time results, and stay connected to the FA community? The poll required its own visual identity to stand out from educational and article components on the page. After releasing the poll, user engagement increased by 34% across BlackRock Advisor Center Platform.
ROLE
Design Lead
SKILLS
+User Experience
+Visual Design
+Prototyping
+Visual Identity
+Product Strategy
TEAM
+Myself
+2 Full Stack Engineers
+1 Backend Engineer
+1 QA Engineer
+1 Scrum Master
2021
A self-checkout platform for food trucks, generating $60,000 in transactional volume.
SUMMARY
Customers can order food directly from the a smart food menu sign. No app download required, no user registration or login required, guest checkout mode, and a simple single page checkout experience with Apple Pay or Google Pay.
ROLE
Founding Designer
SKILLS
+User Experience
+Visual Design
+Prototyping
+User Testing/Research
+Product Strategy
+Prospecting, Client Outreach
TEAM
+Myself
+2 Mobile Engineers
+2 Web Engineers
+2 Backend Engineers
+1 Product Manager
+1 Data Scientist
MOVE FAST
Don't allow process to be your bottleneck. Move fast at all costs.
Problem Solve
Don't solve for surface level problems. Instead, go deep down the rabbit hole to uncover a gem.
people first
Relationships are worth more than pixels and code. Treat them as such.
Simplicity
Break down inherit complexity by keeping it simple at every step of the experience.
Self-discipline
Be honest, hard-working, motivated, and encouraged while performing tasks.
adaptability
Stay curious, a learner's mindset, be humble and move fast. Be open to new ways of working.
DEEP CURIOSITY
Don't be afraid to ask tough questions, this is how you get closer to the truth.
LEAD THE WAY
Lead by example, forge relationships to drive change. Even if it feels scary, keep going.