2021
A self-checkout platform for food trucks, generating $60,000 in transactional volume.
SUMMARY
Customers can order food directly from the a smart food menu sign. No app download required, no user registration or login required, guest checkout mode, and a simple single page checkout experience with Apple Pay or Google Pay.
ROLE
Founding Designer
SKILLS
+User Experience
+Visual Design
+Prototyping
+User Testing/Research
+Product Strategy
+Prospecting, Client Outreach
TEAM
+Myself
+2 Mobile Engineers
+2 Web Engineers
+2 Backend Engineers
+1 Product Manager
+1 Data Scientist
2019
An explore by goals screener, 8,000 new monthly visits and a 30% increase in sustainable funds.
SUMMARY
I designed the Explore By Goals Fund Screener in order to introduce a new way to explore Exchange Traded Funds (ETFs) starting with the investor need and guiding the journey to the right funds for them. The design achieved 8,000 new monthly page visits for iShares and a 30% increase of Sustainable Funds in Investment Portfolios.
ROLE
Senior Product Designer
SKILLS
+Visual Design
+User Experience
+Prototyping
+User Testing/Research
+Storytelling
+Workshop Facilitation
TEAM
+Myself
+2 Front End Engineers
+1 Back End Engineer
+1 QA Engineer
+1 Product Manager
2019
Enabling life-saving diagnostics at the point of injury. Awarded military grant funding.
SUMMARY
I designed a real-time coagulopathy monitor (RTCM) Android app experience that enables life-saving diagnostics at the point of injury. With a drop of blood, direct visual prompts that are instructional, monitoring for early detection of coagulopathy in combat soldiers. Aptitude Medical Systems was awarded a Military grant.
ROLE
Product Design Lead
SKILLS
+User Experience
+Visual Design, UI
+Prototyping
+Storytelling
+Workshop Facilitation
TEAM
+Myself
+2 Mobile Engineers
+2 Backend Engineers
+1 Project Manager
2018
Artificial Intelligence sales demo visualizing call centers experiences. Generating $2.8M in direct client sales.
SUMMARY
Flare360, the voice based AI Sales Demo visualization for call center experiences. I created three unique Finance work flow scenarios that increased in levels of complexity. Level 1: Lost my Debit Card, Level 2: Interest Rate Negotiations, Level 3: Multi-Lingual. Flare360 generated $2.8M in direct client sales and won the Accenture Global Demo Awards.
ROLE
Senior UX Designer
SKILLS
+User Experience
+Visual Design, UI
+Prototyping
+Storytelling
TEAM
+Myself
+2 Web Engineers
+2 Backend Engineers
+2 Data Scientists
+1 Scrum Master
Podcast launch
UX Design In The Deep End
In 2023, I launched my first podcast to interview Designers, Engineers, and Technology professionals on what it means to go into the "Deep End" of User Experience Design.
MOVE FAST
Don't allow process to be your bottleneck. Move fast at all costs.
Problem Solve
Don't solve for surface level problems. Instead, go deep down the rabbit hole to uncover a gem.
people first
Relationships are worth more than pixels and code. Treat them as such.
Simplicity
Break down inherit complexity by keeping it simple at every step of the experience.
Self-discipline
Be honest, hard-working, motivated, and encouraged while performing tasks.
adaptability
Stay curious, a learner's mindset, be humble and move fast. Be open to new ways of working.
DEEP CURIOSITY
Don't be afraid to ask tough questions, this is how you get closer to the truth.
LEAD THE WAY
Lead by example, forge relationships to drive change. Even if it feels scary, keep going.